DR.Rashel Ropes in K-pop & Social Media Sensation Aoora to Endorse its Korean Glass Skin Essence Range
Mumbai, India — In a move that has taken both beauty and social media by storm, DR.Rashel, India’s leading personal care brand, recently collaborated with Aoora, the global K-pop star and social media sensation, to promote its premium Korean Glass Skin Essence Range. The collaboration has already struck a chord with fans and consumers alike, as the first campaign reel featuring Aoora went viral within hours of launch, garnering massive engagement across platforms. The reel captures Aoora’s authentic charm and excitement while experiencing DR.Rashel’s Korean Glass Skin products — a range designed with Rice Water and 1% Ceramide Complex to deliver hydration, smoothness, and a radiant “glass-like” glow. K-Beauty Meets Indian Innovation By roping in Aoora, DR.Rashel has successfully bridged the worlds of K-Beauty and Indian skincare innovation, creating buzz among both K-pop fans and beauty enthusiasts. The collaboration is more than just a campaign — it’s a cultural moment that pos...