The Story of Rashk Siddiqui – The ‘Jugaad Man’ of India’s PSU Sector

In the vast landscape of India’s Public Sector Undertakings, where bureaucracy often meets red tape and innovation struggles to breathe, one officer has consistently stood apart — Rashk Siddiqui, a man who thinks like a businessman, acts like a bureaucrat, speaks like a politician, and delivers like a visionary leader.

Known across the PSU ecosystem as one of the most passionate, sharp, and target-driven officers, Rashk Siddiqui embodies a rare blend of integrity, intellect, and initiative. His belief is simple yet powerful — “Delivery matters. Obstacles are meant to be cleared, not complained about.”

The Mindset of a Reformer

Rashk’s guiding principles — honesty, politeness, and integrity — are not just values, but habits ingrained in his leadership style. His colleagues fondly refer to him as the “Jugaad Man of PSUs”, a title earned not through shortcuts, but through creative problem-solving, relentless pursuit of results, and an unflinching commitment to progress.

Voices of Admiration

An ex-Chairman and Managing Director of a leading PSU once remarked:

 “Assign a target to Rashk and forget it. He will find the way, take the challenges head-on, and deliver beyond expectations.”

Similarly, a senior bureaucrat from a state government commented:

 “His amazing thought process has directly and indirectly helped several state governments in executing projects of both national and state importance.”

Another ex-Director summed it up perfectly:

“He’s a stage performer — I hardly remember any work assigned to him that wasn’t completed with precision.”

The Achiever and the Bridge-Builder

From stitching complex bids to signing landmark MoUs with multiple state governments and representing his organization at both national and international platforms, Rashk Siddiqui has achieved milestones that have redefined how PSUs can operate with a private-sector mindset and public-sector discipline.

To date, he has successfully signed agreements with 5+ state governments and travelled to 50+ countries, carrying India’s PSU spirit across borders. His dynamic involvement in business development activities has helped expand the footprint of Indian PSUs in unexplored markets and strategic collaborations.

The Humble Visionary

Despite his achievements, Rashk often stays away from the limelight. Known as a “Vighna Harta” among his colleagues, he is the man called upon when things seem impossible. Whether it’s resolving bottlenecks, mentoring teams, or driving cross-departmental synergy, he brings both calmness and clarity to chaos.

 

His compassion extends beyond professional boundaries — he has always been a front-runner in initiatives like the “Helping the Unhelped” campaign, embodying the true spirit of public service.

Global Recognition

At the World Telecommunication Standardization Assembly (WTSA) 2024, Rashk was appointed as a key member of the protocol team, representing India’s hospitality and professionalism before over 50 telecom ministers and senior ITU (United Nations) officials. The Indian delegation’s seamless coordination and hospitality were highly appreciated globally — a testament to his meticulous planning and leadership.

Rashk Siddiqui’s journey stands as a testament to what happens when passion meets purpose, and when the mind of a businessman, the heart of a civil servant, and the words of a diplomat come together — to deliver results that inspire an entire generation of PSU professionals.